Artificial Intelligence, or AI, has been quite the buzzword in the news and tech industry lately, but what exactly is AI and why is there a sudden “hype” about it?
Beginning July 1, 2023, Google will be changing the way traffic is tracked on your website by implementing Google Analytics 4 (GA4). Sokal has been anticipating this change and has actively been...
Sokal is back from the 2023 NADA Convention!
For the fourth year in a row, Sokal will be exhibiting at the National Automobile Dealers Association (NADA) convention. Twenty-three team members will travel on January 26th to Dallas, TX to...
Are you starting to hear more about Google Analytics 4 (GA4)? Not sure what that means for your business? Well good news is that we are here to help!
To many marketers’ surprise, Google announced that before 2022, the use of third-party cookies will no longer be available. However, did you know that third-party cookies have always been flawed?...
Last year Apple announced upcoming changes to their iOS 14 operating system that will impact how businesses receive and process conversion events (data collection) from apps, the most notable being...
Because of Covid-19 and the widespread stay-at-home orders, it is no surprise that car sales and other business endeavors have slowed down. But there are a few tips and tricks to keep in mind during...
Working with many diverse automotive dealers has allowed us to gain a lot of insight in the BDC Department. Our dealer strategists have been able to develop training programs to increase performance,...
Getting into social media can be tricky. Oftentimes, it can feel like there is so much to do that you wonder how you would ever have time to post on several social media platforms, especially while...
