The Sokal Blog

It’s kickoff time here at Sokal!

Sokal had their annual Kickoff event at Car Space in Raleigh, North Carolina on February 15, 2024. Sokal holds this event annually to celebrate the previous year’s successes, communicate challenges,...

NADA 2024 with Sokal

The NADA Show is the biggest automotive conference in the country and a place for dealers to learn more about what's offered in tech and from manufacturers for the upcoming year. There are many...

Automotive SEO: A Guide to Richer Results

If you want to increase organic traffic to your car dealership, you have seen the term search engine optimization or SEO. It's no surprise that automotive SEO is an essential part of any car...

AI Best Practices For Marketers

AI Marketing has become a game-changer for businesses, revolutionizing customer experiences, optimizing campaigns, and driving growth. However, harnessing AI effectively requires a strategic and...

What’s the hype with AI?

Artificial Intelligence, or AI, has been quite the buzzword in the news and tech industry lately, but what exactly is AI and why is there a sudden “hype” about it?

Ready or not, here comes GA4!

Beginning July 1, 2023, Google will be changing the way traffic is tracked on your website by implementing Google Analytics 4 (GA4). Sokal has been anticipating this change and has actively been...

NADA 2023 Recap

Sokal is back from the 2023 NADA Convention! 

What to expect from Sokal at NADA

For the fourth year in a row, Sokal will be exhibiting at the National Automobile Dealers Association (NADA) convention. Twenty-three team members will travel on January 26th to Dallas, TX to...

Are You Ready For Google Analytics 4?

Are you starting to hear more about Google Analytics 4 (GA4)? Not sure what that means for your business? Well good news is that we are here to help!

The Demise of Third-Party Cookies

To many marketers’ surprise, Google announced that before 2022, the use of third-party cookies will no longer be available. However, did you know that third-party cookies have always been flawed?...