The Sokal Blog

AI Search: How to Optimize for the Top Answer Engines

Organic search is always undergoing changes to how it works, but, more recently, users have been completely changing the mediums they use to find information. Google still dominates with roughly 90%...

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Sokal at NADA 2026 - The Dealer's Choice

We're so excited to announce that Sokal will be attending NADA 2026 this year at the Las Vegas Convention Center. Come see us atBooth 5229 Wthis February! 

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Sokal Expands National Footprint with New Office and Growing Team

Sokal proudly announces our move to a new Raleigh headquarters in the up-and-coming Ironworks facility. With our rapidly growing team of 150+ employees, offices in key regions, and specialized staff...

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Google Updates & Impact to Automotive Ads

In an effort to simplify the search results page so that it’s quick and easy to find the information and websites you’re looking for, Google has identified some features that aren’t being used very...

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Sokal Officially Certified for INFINITI Retailer Website Program

Sokal is pleased to announce its official certification as a preferred provider for the INFINITI Retailer Website Program!

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How AI is Changing the Organic Search Landscape

AI didn’t burst onto the scene overnight—it’s been part of the digital conversation for years. Early versions of AI-powered predictive text, smart speakers, and the occasional chatbot with limited...

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Discontinued Models for 2026

We are halfway through the year, meaning new cars are on the horizon for 2026, and some models will reach the end of their production lines. Every year brings new advancements in technology, comfort,...

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Why Consistent Branding Matters

Standing out can be difficult in a highly competitive and niche market such as the auto dealer industry. Branding is a significant factor in building trust and loyalty with your potential clients,...

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Ram Unveils a Brand New Look for Its Next Chapter

Ram introduces a striking evolution of its brand identity as it enters a bold new chapter that emphasizes strength, modernity, and a sleek, unapologetic design philosophy. Renowned for delivering...

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How to Prepare Your Car for the Summer

Your car engine oil light is on, your tire pressure is low, and your air conditioning isn’t working. With summer just around the corner, keep your car in the best condition for those last-minute...

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