The Demise of Third-Party Cookies

To many marketers’ surprise, Google announced that before 2022, the use of third-party cookies will no longer be available. However, did you know that third-party cookies have always been flawed?...

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Apple's iOS14 Privacy Update and What You Need to Know

Last year Apple announced upcoming changes to their iOS 14 operating system that will impact how businesses receive and process conversion events (data collection) from apps, the most notable...

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Sales Advice For Automotive Dealers And Businesses During A Pandemic

Because of Covid-19 and the widespread stay-at-home orders, it is no surprise that car sales and other business endeavors have slowed down. But there are a few tips and tricks to keep in mind...

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What Type Of BDC Structure Is Best For Your Dealership?

Working with many diverse automotive dealers has allowed us to gain a lot of insight in the BDC Department. Our dealer strategists have been able to develop training programs to increase...

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10 Social Media Tips for Car Dealerships

Getting into social media can be tricky. Oftentimes, it can feel like there is so much to do that you wonder how you would ever have time to post on several social media platforms, especially...

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Top 3 Reasons CTV Should Be In Your Marketing Campaigns

There are many different forms of digital advertising now, but some of them still tend to fall into a gap between "traditional" and "digital" marketing. Media buying can sometimes fall in that gap...

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How To Digitally Prepare For The Holidays

We're reaching the last few months of the year, and that means big holidays are just around the corner! The holidays are an exciting time for business owners who are hoping to make an...

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3 Training Tips Every Dealership Staff Needs To Know

Sokal's Consulting and Training Team works hard to make sure dealers and managers have the best information possible to improve the flow of their dealership. Whether it's new and improved email...

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Which Is Better: SEO or Pay-Per-Click?

The marriage of different marketing strategies is important for businesses to optimize in order to affordably reach the widest scope of potential customers. Outwardly, it may seem like the choice...

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Does Blogging Actually Help Your Business?

There are many ways for digital platforms can change business strategies. It can be difficult to decide which practices are necessary to adopt and which may be a waste of your company's time....

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