The Sokal Blog

Let's Kick Things Off!

Sokal held its annual company-wide kickoff for 2025 in Raleigh, NC this past week. The kickoff took place at CarSpace and featured departmental updates and fun interactive games that allowed...

Is Google falling from grace?

If you are ever looking for any information, to quite possibly anything, the main answer is always the same: Google it. Synonymous with search for years, Google has been the leader of the online...

Jeep & Ram Stole the Super Bowl Spotlight – Here’s How

The Super Bowl always brings the heat when it comes to commercials, but in 2025, Jeep and Ram really drove home their messages—literally. While some brands went for pure comedy and others got...

NADA 2025 Recap

This past week Sokal wrapped up another year at the NADA show in New Orleans, Louisiana. NADA is the ultimate marketplace for the auto industry, bringing together over 500 companies showcasing...

New Year, Old Models

Though some may consider these vehicles dead on arrival, their demise has been certainly foreshadowed for some time now. The discontinuation of these models is no fault of their own, but only to make...

Record Cyber Week Spending

This time of year can be the most stressful and the most rewarding depending on the scale of the sale your business is planning on making. Though some opt out of this season of “sale-ing,” the...

Jaguar's Rebirth: A New Look and Luxe EV Vision

Jaguar is transforming its identity, stepping into a future defined by exclusivity, innovation, and electric luxury. The British automaker, long admired for its sleek designs and performance, has...

Combating Auto Retail Scams: What is CARS?

The Federal Trade Commission (FTC) has recently implemented the Combating Auto Retail Scams (CARS) Rule to protect car buyers from deceptive bait-and-switch tactics and hidden junk fees. Designed to...

Sokal Webinar: Google's Third-Party Cookies are Here to Stay

In July, Google announced a significant shift in its plans to depreciate third-party cookies. Instead of fully deprecating third-party cookies as expected, Google will now focus on creating an...

Jeep's New Brand Guidelines: Everything You Need to Know

Big news regarding Jeep and its brand guidelines has surfaced over the past few days. The iconic brand has updated guidelines for its logo, tagline, color palette, and more to keep up with the...