The Sokal Blog

Jeep & Ram Stole the Super Bowl Spotlight – Here’s How

The Super Bowl always brings the heat when it comes to commercials, but in 2025, Jeep and Ram really drove home their messages—literally. While some brands went for pure comedy and others got...

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NADA 2025 Recap

This past week Sokal wrapped up another year at the NADA show in New Orleans, Louisiana. NADA is the ultimate marketplace for the auto industry, bringing together over 500 companies showcasing...

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New Year, Old Models

Though some may consider these vehicles dead on arrival, their demise has been certainly foreshadowed for some time now. The discontinuation of these models is no fault of their own, but only to make...

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Record Cyber Week Spending

This time of year can be the most stressful and the most rewarding depending on the scale of the sale your business is planning on making. Though some opt out of this season of “sale-ing,” the...

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Jaguar's Rebirth: A New Look and Luxe EV Vision

Jaguar is transforming its identity, stepping into a future defined by exclusivity, innovation, and electric luxury. The British automaker, long admired for its sleek designs and performance, has...

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Combating Auto Retail Scams: What is CARS?

The Federal Trade Commission (FTC) has recently implemented the Combating Auto Retail Scams (CARS) Rule to protect car buyers from deceptive bait-and-switch tactics and hidden junk fees. Designed to...

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Sokal Webinar: Google's Third-Party Cookies are Here to Stay

In July, Google announced a significant shift in its plans to depreciate third-party cookies. Instead of fully deprecating third-party cookies as expected, Google will now focus on creating an...

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Jeep's New Brand Guidelines: Everything You Need to Know

Big news regarding Jeep and its brand guidelines has surfaced over the past few days. The iconic brand has updated guidelines for its logo, tagline, color palette, and more to keep up with the...

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Sokal Ranked Number One

Sokal ranked number one for having the most local advertising professionals in the triangle. With just above 150 employees, Sokal prides itself in its 25-to-one client ratio, 25 employees to just one...

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Understanding Different Types of Car Warranties

When purchasing a vehicle, the warranty that comes with it plays a crucial role in ensuring peace of mind and protecting your investment. However, not all warranties are created equal. Multiple types...

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