In this ever-changing industry, capturing and retaining social media users' attention is a challenge. Different social media platforms favor different content formats. Short-form content does well on Instagram, YouTube, and TikTok, while long-form content is prioritized on Facebook and LinkedIn. Understanding both formats and their potential impact on reach, sales, and brand awareness is important for success in this dynamic digital landscape.
Typically shot vertically, short-form content is an excellent way to experiment with different content styles and see what resonates with your audience. This type of content is also quick and easy to consume. Short-form content, such as Instagram stories, YouTube shorts, and TikTok videos, is not only easy to create but is also a great way to quickly increase engagement and build a community with your audience. The content itself can vary and may include answering questions about your company, sharing company values, or showcasing products. The strength of short-form content is finding what engages your audience and what works best for you. At Sokal, we focus on our values, community, and the types of services we offer through our short-form content. While short-form content pulls users toward your brand, long-form content tends to convert those users into potential clients.
Short-form content may drive clicks and engagement, but long-form content allows for a deeper dive into a company's products and services.YouTube videos, case studies, and blog posts are all examples of long-form content that provide rich, in-depth information on specific topics, products, or services. Creating this type of content requires more time, effort, and creativity. Through the Sokal YouTube channel and blog, we aim to help those in our industry stay up-to-date with trending content and insider looks into what partnering with Sokal is all about! By leveraging both short-form and long-form content, you can reach new audiences, increase engagement, and potentially convert followers into potential clients.
Source: Digital Marketing Institute
