More brands are beginning to revamp their marketing strategies, collaborating with global and rising artists to incorporate bold, fresh, and new colors and graphics to reach newer audiences and keep up with the ever-changing industry.
To keep up with other luxury car brands such as Porsche, Lexus, Mercedes-Benz, and Jaguar Land Rover, Acura has just debuted its “Crafted to Match Your Energy” promotional campaign during basketball season for its first-ever 2025 ADX premium compact SUV model.
The campaign involves five growing artists showcasing their abilities and skills in stop-motion animation, digital design, pop illustrations, and much more while flaunting Acura's newest SUV. Pairing a bright, youthful look with the newest available features, such as an advanced all-wheel drive system, premium technology, turbocharged 1.5-liter VTEC engine, the signature ADX dynamic styling, and the sporty A-Spec package, Acura reaches and invites a new generation of buyers to the performance brand.
Hundy Liu, head of Acura marketing, states, “It was amazing to collaborate on this visually stunning Acura campaign that celebrates independent artists and speaks to the spirit of innovation our customers will experience when they get behind the wheel of the Acura ADX”. While there are traditional ways of marketing, there is a growing trend of incorporating unique and vibrant styles to reach a new generation of buyers. To learn more about new Acura makes and models, head over to your local Acura dealership!
At Sokal, we are proud to offer styles ranging from established to playful and can fit the needs of your dealership with our in-house creative team. Through our creative analysis, we can help innovate a marketing strategy that works best for you. Let your dealership's creativity shine through by connecting with our creative team today!
Source: Acura News, Adweek
