Sokal held its annual company-wide kickoff for 2025 in Raleigh, NC this past week. The kickoff took place at CarSpace and featured departmental updates and fun interactive games that allowed employees to work together with people they don’t normally interact with.
A big part of the kickoff event is also discussing the theme for the upcoming year. This year's theme is “Innovate. Collaborate. Dominate.” with a focus on interdepartmental collaboration to find new products and services that better serve our clients and propel us forward in the advertising industry. This theme is all-encompassing and will be Sokal’s primary focus for the 2025 year, giving employees a chance to grow, and the company as a whole a chance to further push themselves into new possibilities in the ever-changing world of automotive advertising.
Each department gave updates about how each team is planning to grow in the upcoming year as well as updates on what new technology/processes each department is planning on implementing to improve our client services. Getting the entire company together to discuss these items brings everyone together on the same page to achieve goals for the 2025 year.
All this to say, Sokal is very excited about everything in store for the 2025 year and can’t wait to expand even further as the year goes on!
