Standing out can be difficult in a highly competitive and niche market such as the auto dealer industry. Branding is a significant factor in building trust and loyalty with your potential clients, and how your company is branded showcases possible qualities and unique selling propositions that help create differentiation between other distinct brands within your industry. Consistent branding isn’t only about your logo or colors but also can include your story, digital presence, and customer service experience.
What makes your brand different?
Thousands of other companies sell the same products or services, so how can your company be different? Branding in design can include your logo, color scheme, typography, and specific design elements that make your brand stand out and recognizable. These elements can showcase how a company wants to visually represent itself, using colors or patterns that are unique to them. For example, Sokal’s classic chevron motif represents the uniformity of the company moving in a forward direction, and the logo represents the history of Sokal through colors and stylization.
The Sokal logo embodies the core principles of the business, helps build credibility and recognition, and sets us apart from the competition. While your logo and colors represent your company, other important elements can make your branding more consistent.
Incorporating branding into your marketing strategy
Being recognizable and consistent over your competitors can give you the competitive edge. Social media is an extension of your brand and is a way for consumers to stay in tune with your company. Consistently posting deals, ongoing events, or success stories on social media can help build rapport with potential clients.
Keeping your website up to date and ensuring it is user-friendly and maintains a positive customer experience is important too. For dealerships, your website is the bridge between a casual shopper and a customer. It is essential to make your website intuitive and easy to navigate for potential customers and provide valuable information like deals, promotions, or specific active sales. If your user experience is difficult to understand or navigate, they will likely not take the time to continue the car purchasing process. Taking advantage of these different extensions of your company and brand can make a difference when representing yourself in a competitive market. If you aren’t sure where to start, get connected with us at Sokal!
