The Super Bowl always brings the heat when it comes to commercials, but in 2025, Jeep and Ram really drove home their messages—literally. While some brands went for pure comedy and others got sentimental, these two delivered ads that were the perfect mix of fun, adventure, and a little bit of star power.
Ram’s "Goldilocks and the Three Trucks" – A Fairytale with Horsepower
Ram took a classic children’s story and gave it a high-octane twist. Instead of porridge, actor Glen Powell (of Top Gun: Maverick and Twisters) was out here test-driving trucks to find the one that was "just right."
His options?
- Ram 1500 Ramcharger – A plug-in hybrid pickup that proves Ram is serious about the electric future.
- Ram 2500 Rebel – Built for those who need a little more muscle in their lives.
- Ram RHO – A 550-horsepower off-road beast that eats dirt trails for breakfast.
Set to Van Halen’s Panama (because what’s a truck commercial without some ‘80s rock?), Powell’s adventure showed off Ram’s rugged personality, all while delivering a dose of humor.
Jeep’s "Owner’s Manual" – Harrison Ford Gets Sentimental (and Funny)
Meanwhile, Jeep took a different road—one paved with nostalgia and deep thoughts. The legendary Harrison Ford took center stage, cruising through breathtaking landscapes while narrating a monologue about life, adventure, and writing your own story.
The best part? He brought along his dog Wiley for the ride. Because every great road trip needs a co-pilot.
And in the ultimate dad-joke moment, Ford quipped, "My Jeep makes me happy, even though my name is Ford." Classic.
The ad wrapped up with Ford throwing out the famous "Jeep Wave," reinforcing the sense of community that Jeep owners love.
Why These Ads Stood Out
Both Ram and Jeep nailed their Super Bowl moments by tapping into what makes their brands special. Ram leaned into humor and horsepower, showing off their latest lineup in an unforgettable way. Jeep, on the other hand, played up the emotional connection people have with their vehicles—because let’s be real, a Jeep isn’t just a car; it’s a lifestyle.
So, whether you’re looking for a truck that can handle anything (even a picky Goldilocks) or a Jeep that’s built for adventure (with or without Harrison Ford), these ads made sure their message stuck long after the game was over.
Which one was your favorite?
Header image courtesy of RAM brand.
