The Sokal Blog

What Type Of BDC Structure Is Best For Your Dealership?

Working with many diverse automotive dealers has allowed us to gain a lot of insight in the BDC Department. Our dealer strategists have been able to develop training programs to increase performance,...

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10 Social Media Tips for Car Dealerships

Getting into social media can be tricky. Oftentimes, it can feel like there is so much to do that you wonder how you would ever have time to post on several social media platforms, especially while...

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Top 3 Reasons CTV Should Be In Your Marketing Campaigns

There are many different forms of digital advertising now, but some of them still tend to fall into a gap between "traditional" and "digital" marketing. Media buying can sometimes fall in that gap...

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How To Digitally Prepare For The Holidays

We're reaching the last few months of the year, and that means big holidays are just around the corner! The holidays are an exciting time for business owners who are hoping to make an end-of-the-year...

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3 Training Tips Every Dealership Staff Needs To Know

Sokal's Consulting and Training Team works hard to make sure dealers and managers have the best information possible to improve the flow of their dealership. Whether it's new and improved email...

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Which Is Better: SEO or Pay-Per-Click?

The marriage of different marketing strategies is important for businesses to optimize in order to affordably reach the widest scope of potential customers. Outwardly, it may seem like the choice of...

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Does Blogging Actually Help Your Business?

There are many ways for digital platforms can change business strategies. It can be difficult to decide which practices are necessary to adopt and which may be a waste of your company's time. Being...

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3 Reasons Why Your Leads Might Be Down

As an agency with many automotive clients, we understand that running a dealership comes with many complex digital problems. If you are a car dealer, you are probably well attuned to the standard...

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What's The Difference Between Mobile-Friendly And Responsive Design?

Today there are plenty of articles, infographics, and videos about mobile-friendly and responsive website design. But even with the plentiful amount of descriptions roaming the internet, this subject...

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Do You Pay Attention To Your Website Page Speed?

Everyone knows how frustrating it is to wait for pages to load on a website. Whether you are trying to purchase items from an online store, fill out an online form, or just load an image or video,...

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