Are you starting to hear more about Google Analytics 4 (GA4)? Not sure what that means for your business? Well good news is that we are here to help!
To many marketers’ surprise, Google announced that before 2022, the use of third-party cookies will no longer be available. However, did you know that third-party cookies have always been flawed?...
Last year Apple announced upcoming changes to their iOS 14 operating system that will impact how businesses receive and process conversion events (data collection) from apps, the most notable being...
Because of Covid-19 and the widespread stay-at-home orders, it is no surprise that car sales and other business endeavors have slowed down. But there are a few tips and tricks to keep in mind during...
Working with many diverse automotive dealers has allowed us to gain a lot of insight in the BDC Department. Our dealer strategists have been able to develop training programs to increase performance,...
Getting into social media can be tricky. Oftentimes, it can feel like there is so much to do that you wonder how you would ever have time to post on several social media platforms, especially while...
There are many different forms of digital advertising now, but some of them still tend to fall into a gap between "traditional" and "digital" marketing. Media buying can sometimes fall in that gap...
We're reaching the last few months of the year, and that means big holidays are just around the corner! The holidays are an exciting time for business owners who are hoping to make an end-of-the-year...
Sokal's Consulting and Training Team works hard to make sure dealers and managers have the best information possible to improve the flow of their dealership. Whether it's new and improved email...
The marriage of different marketing strategies is important for businesses to optimize in order to affordably reach the widest scope of potential customers. Outwardly, it may seem like the choice of...
