Over the last few years, our team has grown, our capabilities have expanded, and the way we work has continued to evolve. Our branding has always reflected a focus on a constant movement forward, and today we are excited to share the next step in that direction.
Here's a look at our new branding.
Our new look is a reflection of the growth of our company and the future we are continuing to move toward. We’ve evolved the way we work, expanded what we offer, and found new ways to better support our partners over time. As those changes took place, we knew our brand needed to reflect the future we’re building.
As Pete Hurdle, Director of Creative Services, shared:
“Visually, our team had one goal with this rebrand: to stand out as unmistakably Sokal. We wanted an identity that broke from the pack while staying true to automotive advertising. Nods to the past, built for what's next.
The last few months have been buzzing. The timing felt right, with our Raleigh office moving into Raleigh Iron Works and everything happening across our tech and product offerings. I couldn't be more excited for what's ahead.”
At the same time, our commitment to our clients remains unchanged. While this update reflects our growth, our continued focus on evolving alongside our clients while delivering solutions and strategies that go beyond the industry standard remains the same.
We're grateful for your continued support and partnership. As we move into this next chapter, we look forward to forging the future together.