The Sokal Blog

Julianna Lim

Recent Posts

Forging the Future

Over the last few years, our team has grown, our capabilities have expanded, and the way we work has continued to evolve. Our branding has always reflected a focus on a constant movement forward, and...

Momentum Updates

Over the past few years, we have continued refining our programs to enhance the overall experience through new tools, expanded support, and the integration of AI-driven solutions. To support our...

How Cadillac Is Rewriting Its Identity

Not all rebranding efforts have noticeable visual shifts, but Cadillac has slowly repositioned its brand from traditional American luxury to electric luxury for the future.

2026 Sokal Kickoff

For 2026, Sokal has an abundance of exciting new things to showcase for the new year along with upcoming move into our brand-new office located in Raleigh Iron Works.

Sokal at NADA 2026 - The Dealer's Choice

We're so excited to announce that Sokal will be attending NADA 2026 this year at the Las Vegas Convention Center. Come see us atBooth 5229 Wthis February! 

Sokal Expands National Footprint with New Office and Growing Team

Sokal proudly announces our move to a new Raleigh headquarters in the up-and-coming Ironworks facility. With our rapidly growing team of 150+ employees, offices in key regions, and specialized staff...

Sokal Officially Certified for INFINITI Retailer Website Program

Sokal is pleased to announce its official certification as a preferred provider for the INFINITI Retailer Website Program!

Discontinued Models for 2026

We are halfway through the year, meaning new cars are on the horizon for 2026, and some models will reach the end of their production lines. Every year brings new advancements in technology, comfort,...

Why Consistent Branding Matters

Standing out can be difficult in a highly competitive and niche market such as the auto dealer industry. Branding is a significant factor in building trust and loyalty with your potential clients,...

Ram Unveils a Brand New Look for Its Next Chapter

Ram introduces a striking evolution of its brand identity as it enters a bold new chapter that emphasizes strength, modernity, and a sleek, unapologetic design philosophy. Renowned for delivering...