--- title: GoSokal Blog | Julianna Lim description: Stay informed on digital trends, topics, and tips with the Go Sokal Blog! We discuss various marketing and consulting strategies so that you can have everything you need to succeed. --- [![SOKAL Logo](https://blog.gosokal.com/hubfs/Sokal_October2019%20Theme/Images/SOKAL-Final-Color-e88b3b23.png)](https://www.gosokal.com/) [Momentum](https://www.gosokal.com/momentum) [Vision](https://www.gosokal.com/vision) [Websites](https://www.gosokal.com/websites) [Range](https://www.gosokal.com/range) [Programs](https://www.gosokal.com/programs) [Connect](https://www.gosokal.com/connect) [![Go Sokal](https://blog.gosokal.com/hubfs/sokal%20logo%20white-07.png)](https://www.gosokal.com/) ![Close](https://blog.gosokal.com/hubfs/x-white.svg) - [Momentum](https://www.gosokal.com/momentum) - [Vision](https://www.gosokal.com/vision) - [Websites](https://www.gosokal.com/websites) - [Programs](https://www.gosokal.com/programs) - [Range](https://www.gosokal.com/range) - About![chevron](https://blog.gosokal.com/hubfs/white-chevron-right.svg) - [Our Story](https://www.gosokal.com/about) - [Culture](https://www.gosokal.com/culture) - [Team](https://www.gosokal.com/team) - [Careers](https://www.gosokal.com/careers) - Resources![chevron](https://blog.gosokal.com/hubfs/white-chevron-right.svg) - [Sokal Switch](https://www.gosokal.com/sokal-switch) - [Blog](https://blog.gosokal.com) - [Podcast](https://www.gosokal.com/podcast) - [Creative Analysis](https://creativeanalysis.gosokal.com/) - [Connect](https://www.gosokal.com/connect) [![Instagram](https://blog.gosokal.com/hubfs/instagram-icon.svg)](https://www.instagram.com/go_sokal/) [![Twitter](https://blog.gosokal.com/hubfs/twitter-icon.svg)](https://twitter.com/Go_Sokal) [![Facebook](https://blog.gosokal.com/hubfs/facebook-icon.svg)](https://www.facebook.com/Go.Sokal/) [![Linked In](https://blog.gosokal.com/hubfs/linked-in-icon.svg)](https://www.linkedin.com/company/gosokal/) # The Sokal Blog ## Julianna Lim ### Recent Posts ## [Long-Term Brand Building Have you ever wondered how long the research and buying process takes for those considering buying a new car? You might be surprised, as the process has already begun after years of passive exposure. Read more ![chevron](https://blog.gosokal.com/hubfs/orange-chevron-right.svg)](https://blog.gosokal.com/long-term-brand-building) ## [Forging the Future Over the last few years, our team has grown, our capabilities have expanded, and the way we work has continued to evolve. Our branding has always reflected a focus on a constant movement forward, and... Read more ![chevron](https://blog.gosokal.com/hubfs/orange-chevron-right.svg)](https://blog.gosokal.com/forging-the-future) ## [Momentum Updates Over the past few years, we have continued refining our programs to enhance the overall experience through new tools, expanded support, and the integration of AI-driven solutions. To support our... Read more ![chevron](https://blog.gosokal.com/hubfs/orange-chevron-right.svg)](https://blog.gosokal.com/momentum-updates) ## [How Cadillac Is Rewriting Its Identity Not all rebranding efforts have noticeable visual shifts, but Cadillac has slowly repositioned its brand from traditional American luxury to electric luxury for the future. Read more ![chevron](https://blog.gosokal.com/hubfs/orange-chevron-right.svg)](https://blog.gosokal.com/how-cadillac-is-rewriting-its-identity) ## [2026 Sokal Kickoff](https://blog.gosokal.com/2026-sokal-kickoff) [For 2026, Sokal has an abundance of exciting new things to showcase for the new year along with upcoming move into](https://blog.gosokal.com/2026-sokal-kickoff)[our brand-new office located in Raleigh Iron Works.](https://blog.gosokal.com/sokal-expands-national-footprint-with-new-office-and-growing-team) Read more ![chevron](https://blog.gosokal.com/hubfs/orange-chevron-right.svg) ## [Sokal at NADA 2026 - The Dealer's Choice We're so excited to announce that Sokal will be attending NADA 2026 this year at the Las Vegas Convention Center. Come see us atBooth 5229 Wthis February!  Read more ![chevron](https://blog.gosokal.com/hubfs/orange-chevron-right.svg)](https://blog.gosokal.com/the-dealers-choice) ## [Sokal Expands National Footprint with New Office and Growing Team](https://blog.gosokal.com/sokal-expands-national-footprint-with-new-office-and-growing-team) [Sokal proudly announces our move to a new Raleigh headquarters in the up-and-coming](https://blog.gosokal.com/sokal-expands-national-footprint-with-new-office-and-growing-team)[Ironworks](https://raleighironworks.com/about/)facility. With our rapidly growing team of 150+ employees, offices in key regions, and specialized staff... Read more ![chevron](https://blog.gosokal.com/hubfs/orange-chevron-right.svg) ## [Sokal Officially Certified for INFINITI Retailer Website Program Sokal is pleased to announce its official certification as a preferred provider for the INFINITI Retailer Website Program! Read more ![chevron](https://blog.gosokal.com/hubfs/orange-chevron-right.svg)](https://blog.gosokal.com/sokal-officially-certified-for-infiniti-retailer-website-program) ## [Discontinued Models for 2026 We are halfway through the year, meaning new cars are on the horizon for 2026, and some models will reach the end of their production lines. Every year brings new advancements in technology, comfort,... Read more ![chevron](https://blog.gosokal.com/hubfs/orange-chevron-right.svg)](https://blog.gosokal.com/discontinued-models-for-2026) ## [Why Consistent Branding Matters Standing out can be difficult in a highly competitive and niche market such as the auto dealer industry. Branding is a significant factor in building trust and loyalty with your potential clients,... Read more ![chevron](https://blog.gosokal.com/hubfs/orange-chevron-right.svg)](https://blog.gosokal.com/why-consistent-branding-matters) [All posts](https://blog.gosokal.com/all) [Next ![chevron](https://blog.gosokal.com/hubfs/orange-chevron-right.svg)](https://blog.gosokal.com/author/julianna-lim/page/2) [![Sokal](https://blog.gosokal.com/hubfs/Sokal_October2019%20Theme/Images/SOKAL-Final-White-a78f5198.png)](http://gosokal-v2.s3-website-us-east-1.amazonaws.com/) [Connect](https://www.gosokal.com/connect) [Momentum](https://www.gosokal.com/momentum) [Vision](https://www.gosokal.com/vision) [Websites](https://www.gosokal.com/websites) [Programs](https://www.gosokal.com/programs) [Range](https://www.gosokal.com/range) [Careers](https://www.gosokal.com/careers) [Culture](https://www.gosokal.com/culture) [Our Story](https://www.gosokal.com/about) [Meet The Team](https://www.gosokal.com/team) [Blog](https://blog.gosokal.com/) [Sokal Podcast](https://www.gosokal.com/podcast) [Sokal Switch](https://www.gosokal.com/sokal-switch) [919.872.9410](tel:19198729410) [info@gosokal.com](mailto:info@gosokal.com) [support@gosokal.com](mailto:support@gosokal.com)