At Sokal, we're all about staying ahead in the automotive advertising game. This lets us partner with exceptional companies to be able to give the best of the best to our clients. We teamed up with Dstillery and their ID-free technology to give our clients digital ads without user tracking and the use of third-party cookies. With privacy becoming a bigger deal and cookies on the decline, we wanted to take an innovative approach to our digital advertising.
With the help of ID-free, the AI-powered tech from Dstillery that predicts which impressions will connect with users, all without tracking them. We tested it out across our campaigns and stacked it up against the old cookie-based methods. It gave great results for our digital ads:
- Video ads: 59% better CPM.
- Traditional display ads: 61% better CPM.
- Dynamic display ads: A whopping 75% better CPM.
ID-Free can learn from browsing patterns to figure out which impressions are most likely to work, all without following users around. It’s smart and effective, and it helped us hit our goals without missing a beat. Plus, ID-free® strikes the perfect balance between privacy and performance. In today’s world, where privacy is a huge deal, this tech lets us scale campaigns and still deliver results, with no cookies required.
We also used ID-free with Predictive Bidding, where AI does the lifting—figuring out the value of each impression and setting the right bid price. This way, our client’s budget went further, and every dollar spent was worth it.
Dstillery has knocked it out of the park with ID-free. As Michaela Mundorf, our Director of Digital Advertising and Strategy, put it, “We love our partnership with Dstillery! Working with them enables us to use our data in unique and refreshing ways across our digital ads lineup. We’re so proud of our work together to explore their ID-Free ad targeting solution as we work to find and develop privacy-centric audience solutions for our clients.”
Working with ID-free has been a total game-changer for cookie-free digital advertising. We are always interested in bringing unique technologies to our clients for constant digital advancements and are happy it allows us to partner with amazing companies like Dstillery!
