As an agency with many automotive clients, we understand that running a dealership comes with many complex digital problems. If you are a car dealer, you are probably well attuned to the standard rise and fall of monthly buyer leads. Unfortunately, there is a large variety of potential lead-depreciating culprits: new vehicle releases from competing brands, general market fluctuation, and seasonal influence being among the many. However, most automotive dealers have experienced a prolonged period of lead decline at some point in the past few years.
Luckily, in the current digital era, automotive digital marketing agencies have developed solutions to address even the most difficult dealership problems. Sokal is a digital agency with the automotive expertise that can help you keep leads up, get the word out about your business, beat out competitors, and shorten prolonged periods of decline in customer interest.
Problem 1: Your Leads Are Lower Than Usual
There is nothing like the dealership stress of extended decline in lead generation. We believe the easiest practice for keeping dealership leads up is a consistent and responsive website platform. If you are using a website platform that experiences frequent glitches or occasionally goes offline, the long-term effect could turn valued customers away.
Additionally, customers cannot search dealership inventory, access dealership services, or provide contact information if your website is not working properly. Partnering with a reliable digital agency like Sokal could prevent drastic rise and fall of customer leads by offering consistency in consumer access to your offerings. Having a properly designed website is the digital solution to problem number one.
Problem Two: You Need A Strategy To Spread The Word About Your Business
Local search visibility is key to getting the word out about your business and bringing in valuable clientele. How can you grow a successful dealership when customers aren’t aware of everything you have to offer? SEO (search engine optimization) is a digital agency solution that puts your website in the direct line of potential consumer eyesight. As explained by SmartInsights, 60% of all click rates in automotive searches go to the first search result.
While SEO is more of a marathon solution than a sprint, optimized websites are guaranteed to get your site ranking higher in searches, which will inevitably lead to increased traffic to your website. Digital marketing SEO practices will allow you to better reach potential customers and get the word out about your business.
Problem Three: Your Competitors Seem To Be A Step Ahead Of You
The key to dealership success is beating out local competitors for your area’s business. If you aren’t running successful digital advertisements, you are letting your competitors get ahead. There are two advertising methods proven to help reach the consumers you are looking for: pay-per-click advertising and programmatic advertising.
Pay-per-click advertising, or PPC, works with Google and Bing to put your website at the top when potential consumers complete relevant searches in your area. A reliable digital marketing agency, like Sokal, is well-informed on how to best spend your PPC budget. Pay-per-click advertisers use in-house technology to reach the clients most likely to buy from your inventory or pay for your services. PPC solutions can affordably and effectively help you reach local clientele.
Programmatic marketing strategies also run ads to target local customers. These are the advertisements you see in the margins of popular websites you visit. Reaching your customers through display advertisements will help them find your business before they even begin their searches. Both of these advertisement methods are effective in helping you reach potential customers in your area before your competitors do. While Sokal’s digital marketing agency is located in Raleigh, NC, we help companies nationwide improve their business model and reach local customers. Pay-per-click and programmatic advertising is the digital solution to problem number three.
Things To Remember:
Though the automotive market naturally experiences some inconsistency due to unpredictable external variables, there are actions you can take to temper the effects of downward trends in your local dealership’s prospects. Digital marketing strategies such as responsive website platforms, search engine optimization, pay-per-click advertising, and programmatic advertising are all ways that agencies like Sokal help automotive dealers keep their leads up and promote industry success.
If you have been experiencing these three problems or others like them, let us know how we can help. Sokal offers affordable, proven strategies for these problems and many others.