This past week Sokal wrapped up another year at the NADA show in New Orleans, Louisiana. NADA is the ultimate marketplace for the auto industry, bringing together over 500 companies showcasing thousands of products, services, and innovative solutions all in one location. This year's show was January 24-26 at the New Orleans Ernest N. Morial Convention Center.
Attending NADA as an exhibitor gives Sokal a great opportunity to let their creativity shine through with a stunning booth and creative campaign, while also giving dealers a chance to learn all that Sokal has to offer as their automotive agency of choice.
This year's campaign surrounding NADA 2025 for Sokal was Digital that Rocks, with many musical puns and local New Orleans references to showcase all of Sokal’s digital products. Numerous Sokal employees were photographed and plastered on the sides of the booth, in posters discussing digital services, or in recreated classic album covers getting the whole company involved with putting NADA together.
Watch this short video to learn more about the creative campaign surrounding NADA 2025!
The booth also featured prominent New Orleans-style architecture, with the look of a balcony and hanging greenery. It had the iconic New Orleans street lamps as well, with beads hanging on them as if just thrown there for a Mardi Gras celebration.
Though traveling to NADA this year was quite a challenge with the stint of snow everyone seemed to get, it seemed as though the attendees were more determined than ever to get what they needed out of the expo. This led to amazing potential client interactions and intentional connections made with fellow exhibitors, paving the way for a perfect NADA experience.
Director of Creative Services Pete Hurdle stated, "Each year at NADA, we strive to make our booth a standout experience for the dealers in attendance. This year’s “Digital That Rocks” theme was a true labor of love, brought to life through incredible collaboration across the agency. From the eye-catching mock concert posters covering the booth to the live, interactive website demos, it all came together in a way that really got people talking. Watching attendees’ reactions to the whole experience was awesome, and I know it’ll leave a lasting impression. It’s going to be tough to top this, but we’re already cooking up something exciting for Vegas in 2026. Can’t wait to see you there!”
Overall, NADA 2025 was a success and we can’t wait to do it all again next year in Las Vegas!