Momentum Updates

· Written by Julianna Lim

Over the past few years, we have continued refining our programs to enhance the overall experience through new tools, expanded support, and the integration of AI-driven solutions. To support our partners and deliver white-glove service that goes beyond the industry standard, we continue refining and expanding our program.


Additions and Improvements

• AI-Integrated Platform — A major overhaul of Momentum now includes AI integrations throughout the platform, along with new site designs built to convert and an evolving reporting suite that gives you deeper insight into your digital performance.

• AI SEO Enhancements — Our SEO packages now include AI-driven content optimization, LLMs.txt file support for AI indexing, and, for the Elite package, full AI performance reporting and AI Boost eligibility, keeping your dealership visible as search continues to evolve.

• Customer Journey with Sales Attribution — Included with the Ultimate Website Package, Customer Journey gives your team a real-time view of every shopper's path. Complete with purchase likelihood, scoring, and recommended next actions driven by our all-new proprietary Sokal algorithm. Sales Attribution closes the loop by connecting online activity to actual sold vehicles.

• Inventory Intel — Now available as a powerful addition on the Ultimate website package, Inventory Intel surfaces live competitive pricing data directly on your Vehicle Detail Pages. Price position, time-to-sell estimates, and market comparisons, all without leaving the VDP.

• Momentum Payments — Our native payment calculator now supports leasing and features real-time lender integrations, including payment visibility directly on the SRP, giving shoppers the information they need to move forward.

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Jason Jones, Chief Technology Officer at Sokal, shared his thoughts:

“Over the last twelve months, we’ve woven AI into the core of the Momentum platform, and it shows up everywhere. Our SEO product now includes AI-driven content optimization, LLMs.txt support for next-generation search indexing, and AI Boost for dealers who want to lead in an AI-first landscape. Customer Journey brings predictive purchase scoring to your sales team so you know who’s ready to buy, not just who visited. And Inventory Intel puts live competitive pricing directly on the VDP, which gives a real-time edge built into the platform you’re already using. With the Sokal algorithm, our predictive insights continually improve, giving dealers an additional edge in serving the right customers at the right time with the best information. The dealers winning tomorrow are making smarter decisions today. We’re building the tools to make that possible.”


We remain fully committed to transparency and ensuring you receive the features that best meet your needs. We're excited to share upcoming improvements and updates designed for our partners! We're proud of what we've built together, and we're just getting started.

Interested in exploring our Certified Programs? Visit our Certified Programs Page or contact us below for more information.



 

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