---
title: GoSokal Blog | Drew Wilson
description: Stay informed on digital trends, topics, and tips with the Go Sokal Blog! We discuss various marketing and consulting strategies so that you can have everything you need to succeed.
---
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- [Momentum](https://www.gosokal.com/momentum)
- [Vision](https://www.gosokal.com/vision)
- [Websites](https://www.gosokal.com/websites)
- [Programs](https://www.gosokal.com/programs)
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- About
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# The Sokal Blog
## Drew Wilson
### Recent Posts
## [Are You Ready For Google Analytics 4? Are you starting to hear more about Google Analytics 4 (GA4)? Not sure what that means for your business? Well good news is that we are here to help! Read more ](https://blog.gosokal.com/are-you-ready-for-ga4)
## [The Demise of Third-Party Cookies To many marketers’ surprise, Google announced that before 2022, the use of third-party cookies will no longer be available. However, did you know that third-party cookies have always been flawed?... Read more ](https://blog.gosokal.com/the-demise-of-third-party-cookies)
## [Apple's iOS14 Privacy Update and What You Need to Know Last year Apple announced upcoming changes to their iOS 14 operating system that will impact how businesses receive and process conversion events (data collection) from apps, the most notable being... Read more ](https://blog.gosokal.com/apples-ios14-privacy-update-and-what-you-need-to-know)
## [Sales Advice For Automotive Dealers And Businesses During A Pandemic Because of Covid-19 and the widespread stay-at-home orders, it is no surprise that car sales and other business endeavors have slowed down. But there are a few tips and tricks to keep in mind during... Read more ](https://blog.gosokal.com/sales-advice-during-a-pandemic)
## [What Type Of BDC Structure Is Best For Your Dealership? Working with many diverse automotive dealers has allowed us to gain a lot of insight in the BDC Department. Our dealer strategists have been able to develop training programs to increase performance,... Read more ](https://blog.gosokal.com/what-type-of-bdc-structure-is-best-for-your-dealership)
## [10 Social Media Tips for Car Dealerships Getting into social media can be tricky. Oftentimes, it can feel like there is so much to do that you wonder how you would ever have time to post on several social media platforms, especially while... Read more ](https://blog.gosokal.com/10-social-media-tips-for-car-dealerships)
## [Top 3 Reasons CTV Should Be In Your Marketing Campaigns There are many different forms of digital advertising now, but some of them still tend to fall into a gap between "traditional" and "digital" marketing. Media buying can sometimes fall in that gap... Read more ](https://blog.gosokal.com/ott-and-ctv-advertising)
## [How To Digitally Prepare For The Holidays We're reaching the last few months of the year, and that means big holidays are just around the corner! The holidays are an exciting time for business owners who are hoping to make an end-of-the-year... Read more ](https://blog.gosokal.com/how-to-digitally-prepare-for-the-holidays)
## [3 Training Tips Every Dealership Staff Needs To Know Sokal's Consulting and Training Team works hard to make sure dealers and managers have the best information possible to improve the flow of their dealership. Whether it's new and improved email... Read more ](https://blog.gosokal.com/3-training-tips-every-dealership-staff-needs-to-know)
## [Which Is Better: SEO or Pay-Per-Click? The marriage of different marketing strategies is important for businesses to optimize in order to affordably reach the widest scope of potential customers. Outwardly, it may seem like the choice of... Read more ](https://blog.gosokal.com/which-is-better-seo-or-pay-per-click)
[All posts](https://blog.gosokal.com/all) [Next ](https://blog.gosokal.com/author/drew-wilson/page/2)
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[Connect](https://www.gosokal.com/connect)
[Momentum](https://www.gosokal.com/momentum)
[Vision](https://www.gosokal.com/vision)
[Websites](https://www.gosokal.com/websites)
[Programs](https://www.gosokal.com/programs)
[Range](https://www.gosokal.com/range)
[Careers](https://www.gosokal.com/careers)
[Culture](https://www.gosokal.com/culture)
[Our Story](https://www.gosokal.com/about)
[Meet The Team](https://www.gosokal.com/team)
[Blog](https://blog.gosokal.com/)
[Sokal Podcast](https://www.gosokal.com/podcast)
[Sokal Switch](https://www.gosokal.com/sokal-switch)
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